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Ole Red
Ole Red, TN, United States
20 days ago
Ole Red
Ole Red, Tennessee, United States
20 days ago

Description

Overview

The Marketing Manager will direct and coordinate all Marketing and PR activities for Ole Red Nashville; to include the main floor restaurant, retail space, rooftop and special events. This individual will partner with the GM on the development, implementation and execution of the marketing/business strategies.

Job Description

· Creates, develops, implements, and executes strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for Ole Red Nashville; to include the main floor restaurant, retail space, rooftop and special events

· Creates, develops, and maintain venue marketing collateral for non-show business segments (rack cards, promotional fliers, sales packages, brochures)

· Develops and communicates marketing initiatives for cross-selling business segment opportunities Implements and executes national marketing and sponsorship plans for non-show events

· Manages partnerships with marketing and advertising agencies/consultants/freelancers and other marketing suppliers, including contract management

· Works with corporate digital team to maintain website and social media accounts with all current information and promotions

· Develops marketing strategies with OEG Programming team to market and drive sales for occasional ticketed shows Manages marketing database in partnership with corporate marketing team

· Oversees guest/public relations and community outreach programs Manages Ole Red marketing and advertising operating budgets

· Reviews weekly financial reporting with GM; sales trends, bookings, sales recap and department productivity

· Performs other duties as assigned

Requirements

Education

· College degree (Bachelor’s in Marketing) is preferred; a combination of practical experience and education will be considered as an alternative

Experience

· At least 3 years of Marketing experience required Restaurant marketing experience preferred (ideally includes new concept launch)

· Database management experience preferred Exposure to show (ticketed event) promotion

Knowledge, Skills and Abilities

· Adept communicator at all levels

· Strategic thinker, with solid judgement and decision-making skills

· Proficient knowledge and experience with Microsoft Office (Outlook, Word, Excel)

· High-level of integrity and dependability, with a keen sense of urgency and results orientation

· Well organized, detail-oriented and able to handle a fast-paced work environment

· Takes creative risks to enhance revenue and create new opportunities in the operation

· Maintains personal integrity by abiding by and supporting the values and principals of the company



Job Information

  • Job ID: 60651010
  • Location:
    Ole Red, Tennessee, United States
  • Position Title: Marketing Manager
  • Company Name: Ole Red
  • Job Function: Marketing Manager
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